Choosing the right Event
The most important part of exhibiting is deciding on the right event to showcase your businesses products or services, and it may not be as straight forward as you first think. If your product is, let’s say a new energy drink, it may be more prudent to take part in a sporting themed show, rather than a drinks one. You want to display at an event that will be filled with potential customers.
Another important decision when choosing an event will be its location, the cost of transporting yourself, staff, exhibition stands, exhibition furniture such as lecterns and display counters may just not be feasible in terms of hiring vans for transport. Finding the most appropriate event that is in close proximity to your business base as possible is the ideal.
Promote your attendance
Before the event it’s a good idea to promote you attendance to as wide and relevant audience as possible. In previous years this just meant sending out letters and emails to existing customers, but in the modern day with the growth of the internet, social sites such as twitter are a wonderful promotional tool. Social internet sites allow you to reach a massive audience with the smallest amount of effort.
Exhibition stands will most likely be your biggest exhibiting expense, but they will help you give off an authoritative presence and stand out from other exhibitors. There are many types of display stands to choose from, depending on their job and your budget.
Modular exhibition stands are a wonderful addition to any space, they can be used to form a very impressive backdrop for the rest of your displays and products. The modular system is constructed from a light metal framework, it is adaptable to any space and easily transported and constructed.
Pop up banners and banner stands are a cheaper choice for displaying your graphics, but none the less still an attractive option. They are a great way of catching the eye of potential customers and event attendees.
There is a wide range of exhibition furniture to choose from, and used correctly it can help with the overall functionality of your exhibit space. It’s extremel important to only choose the exhibition furniture you need, you don’t want a clogged space, you should leave enough room around your exhibition displays for people to comfortably browse and view your product.
Lecterns are a great piece of exhibition furniture if you plan to do any sort of public demonstration or public talk. Simply standing with papers whilst talking will look scruff and unprofessional. Portable lecterns are available which are both cost effective and easily transportable.
Display counters can be used to display your products, or just simply as a reception counter to greet visitors. As with lecterns, a portable display counter is an available option.
Training Your Staff
Prior the event you should have you staff well versed in all the important information regarding your product. Ideally in good time before the event, preparing a list of information for them to remember is a good idea. Another great way to attract people to your exhibition stand is having staff located at busy hubs at the show, handing out leaflets promoting your businesses presence.
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